Insite Solutions is a project management consulting company that has been around for over 10 years. They are growing their business and going through a brand expansion.

The first (visual) step after the initial brand planning meetings was to update their old logo to reflect their direction and allow for future growth.

OLD

NEW

The directional arrows coming from the center are important as they tie into the mission of the company, so I developed a hint of a compass and gave the arrows a softer look to indicate outward movement. I also offset the arrow direction to show that the company is flexible and can move easily as they help their clients “find their own true north.”

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