Due to a previous post discussing the packaging of Mountain Dew’s Johnson City Gold, a nice guy by the name of Zach from Weber Shandwick (the soda company’s public relations firm) contacted me.
I have now been officially challenged. Fed-Ex dropped a contest design kit off at my front door today. There are only a few days left, so I guess I had better get busy, eh?
I am a graphic designer as well as a detailed technical writer. The combination can be lethal to my peace of mind at times.
When Mountain Dew previewed their new soda, Johnson City Gold, last month, I had to buy a pack. And then I just had to check out the packaging.
Can anyone tell me why the math on the calories does not add up? Should it?
It looks like a simple editing mistake that would have cost a chunk of points and heaped embarrassment upon any student’s head during their college days. However, there is a contest to redesign the second batch. That should fix things.
Mistake or not in the packaging department… I admit, I like the malt taste, not to mention the name and the vintage design. I will be sad to see that change.
a vacation in my mind 