Learning about proper typography, kerning, and such can have unexpected side effects. I now notice things I never even thought about before…and notice… and notice.
When driving through the small town of Jolietville at 45mph this particular playfulness with the font doesn’t work. At that speed a little dyslexia also comes into play with the l and the i.
The graphic designer in me couldn’t resist turning around to double check what I had just seen.