That moment when you discover a jar in the far reaches of the cupboard that has not seen the light of day in 20 years – and you realize it adds the perfect touch to your new kitchen decor.
Old children’s books hold such fascination for me. Mostly it is the illustrations, so pure in their execution, so honest in their depictions. I wonder about the artists. This one caught my eye so I snagged it from a pile to be sold at an estate sale. What a little treasure.
The War of the Wooden Soldiers by F.M.H. (not sure what that means)
Illustrated by M.L. and W.C. Wheeler
I like to research the illustrators, but was unable to find much on these two other than they have illustrated another book called The House that Jack Built.
Insite Solutions is a project management consulting company that has been around for over 10 years. They are growing their business and going through a brand expansion.
The first (visual) step after the initial brand planning meetings was to update their old logo to reflect their direction and allow for future growth.
The directional arrows coming from the center are important as they tie into the mission of the company, so I developed a hint of a compass and gave the arrows a softer look to indicate outward movement. I also offset the arrow direction to show that the company is flexible and can move easily as they help their clients “find their own true north.”
So what is a logo? A logo is only a representation of a brand, yet the graphic designer must gather what they can of a brand from the representatives of the company (or the owner of the business), from research, and sometimes even the customers or clients, and develop a mark that is representative of the essence of that brand.
Thus a pediatric dentistry will appear as…
It is not an easy task.
Once the logo is created, then the fun part (in my mind) is taking that mark and developing it further. At the same time, the client has their own constraints (such as specific content that is required to appear on a business card) and the designer must balance the client’s needs with the creative inspiration that strikes.
In the end, if the client is happy, then so am I.